In an online marketing business like affiliate marketing, no traffic means no sales. That’s why most affiliates or webmasters easily spend a lot of money just to get top search engine rankings. Once you are promoting your products or services on your website, you need to have more visitors who can become potential consumers of your products and services.
This is one of the basic rules for success in the online marketing business. Here all you have to do is go ahead and get it right and you can do some things wrong but still work. Never try to be wrong because no matter how hard you work, you will never be on your path to success.
I think everyone will agree when I say that getting enough targeted traffic is the key to being successful in the affiliate marketing business. This method can be effective when promoting or reselling products or services online. One of the best and safest marketing strategies affiliate marketers can implement is the pay-for-performance strategy. That means your investment will only be used for results like sales and additional income.
Let’s take a practical example. Paying for performance can mean paying sales reps only when a new sale is made. This strategy guarantees you real profits as you can already calculate how much money you will have to spend on each new sale. Also, you can avoid spending money on marketing as every penny you spend comes from a sale or will result in a sale in the future.
And one of the proven and most efficient ways to get sales in the affiliate marketing business is to drive targeted traffic to your website and turn it into sales through Pay Per Click (PPCSE) search engines.
Overture claims to be the best pay per click search engine on the internet. It’s the world’s leading pay-for-performance search resource on the web. And what is more interesting than an overture? If you advertise in the Overture Premium Listings, your site will actually appear in the leading US search engines like Yahoo, InfoSpace, MSN, Netscape, AltaVista, Lycos and many more. Also, you can take advantage of it by reaching more than 80% of active internet users.
PPCSE like Overture can generate impressive sales as you can pay for performance by attracting targeted traffic to your niche. And by that we mean people or site visitors who are actively looking for what you actually offer or sell. The secret of Overture is to drive laser targeted traffic to your website by suggesting or bidding keywords related to the products or services you are offering. And this strategy works like this: the more precise the keywords, the better results you will get and the less you will have to spend on each new sale.
Overture drives targeted traffic by keeping you away from very common and usually expensive generic keywords and providing a wide web of laser-focused keywords that are more targeted, cheaper, and with high conversion rates. I’m telling you, gaining laser traffic through Overture is nothing more than a “win-win” situation.
The Overture strategy also enables your visitors to act on it. And what is important after you get your visitors to respond? Well, you have the opportunity to gain lifelong customers who will patronize your product and buy from you again and again. Remember, a one-time sale may not be the key to building a highly profitable business, especially online. You can only achieve this through PPPCSE like Overture, which gets your site visitors to act. And when that happens, you can continue to market and sell your products.
Another tactic Overture uses to achieve laser targeting is to create an “answer answer” for those who “almost bought” your product on their first visit. To do this successfully, you need to market and promote them over and over until you turn them into new customers. Offer them an incentive so that you can promote them by email or regular mail for a specified period of time. Here are some backup answers you can use: send out free email newsletters, hand out free catalogs, and offer promotions or sweepstakes that give them a chance to win free goods.