All the products you want to sell online are ready. You’ve signed up for the Google Adsense program or another affiliate marketing program and set up the ads that you want to show on your affiliate site. Your intention now is to become the next most successful online entrepreneur. But is there anything else you might have forgotten to prepare? Maybe nothing. But what about your landing page? Is everything ready for your company?
A landing page is simply a web page that visitors are directed to when they click a web search result or web ad. In affiliate marketing, a landing page refers to a webpage that, as a merchant, you want to take your potential customers to after clicking your ad on your affiliate website.
Landing pages are mostly not really any different from other web pages on a given website, especially if the website is an e-commerce site. Some online business owners even use their website home page as the landing page for their ads. Did these business people make a big mistake? Or should you follow their method of creating a landing page for your ad?
Well, you can always keep track of what most of the online retailers are doing and direct their potential customers to their website home page. However, if you want to get more out of your online business and make a lot of profit, you’d better create a dedicated landing page for your web ads. Why? Here are some reasons why you should use landing pages for your web ads. And note, it would be much better for you if you had a great landing page instead of a regular page.
No excuses. 1: This is the only way to generate conversions in an affiliate marketing program.
There are a variety of affiliate marketing programs out there today, but most of these programs allow merchants to pay affiliates on a pay-per-click basis. Basically, all you have to do is register with the program and place your ad. The program owner will then distribute your ad to various partners who will then place your ad on their website. Every time your ad is clicked, a visitor is directed to your landing page and you have to pay the affiliate for the service.
As a merchant, you earn on your affiliate program through conversions, i. H. every time a visitor directed to your website actually buys a product on your website. Without this conversion, you won’t actually get anything out of this program. The more visitors your partners bring to your website, the more you spend. And the only way to recover from these expenses is through conversions.
Well, if you run an ad on your affiliate site without an actual landing page to redirect prospects, you certainly won’t get any conversions. It’s like promoting a product without actually having a shop to sell your product to. Your ad might be compelling enough to get people to buy the product, but without a landing page, how are they supposed to know how to buy the product?
Therefore, it is important to have a landing page for your ad, because this is the only way you can earn something in the affiliate program. Without a landing page, you’re just spending money paying your affiliates without actually getting anything in return.
No excuses. 2: Another website may not be enough.
A lot of people make the mistake of making their website home page the landing page for their ads. The same applies to those who use other sites such as “contact” pages or product pages. Homepages are often designed for multiple users and contain many links to other pages or to other websites. The same applies to the other two sides mentioned. In our opinion, if you want to be successful in an affiliate program, you don’t want your landing page to meet the needs of different people, most of whom may not be very interested in your product.
When choosing a landing page, you should always consider the customers who were directed to that page. Hence, your landing page needs to be relevant to the keywords and content that you are placing on your ad. It’s also important that landing pages can inspire your visitors to take action – that is, to buy your product, or at least provide leads to potential customers.
You can start an affiliate marketing program with the following considerations: To save advertising costs and generate more profit. But when you get into an affiliate marketing program without actually making a decision